Stay Apparel Co.

An authentic American brand of place


Stay still: the making of our spring photo shoot

Products, CommunityNeal GouletComment

We’ve had a relationship with the Hershey Volunteer Fire Department since the day we launched Stay Apparel Co. in October 2017. We developed our Station 48 tee in conjunction with the fire department, and every penny from the sale of the tee benefits the department’s capital campaign.

We have a deep appreciation for the brave men and women who give of their time — not one member receives compensation — and risk their lives to protect our hometown. We’re also grateful to the department for granting us access to gorgeous Station 48 for part of our May 2019 photo shoot.

We’ll be sharing the fruits of our shoot on our Instagram and Facebook pages for months to come, but above and below are some samples, along with explanations of some of what you’re seeing.

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An abiding respect for the past informs the look of our tees, whether our original designs or the retro designs (The Flying Machine, Garvin’s, Helb’s Keystone Brewery, Herpak Franks) featuring brands of yesteryear. It also inspires many of the props we incorporate into our shoots.

For this picnic shot, showcasing our latest York tee, our model is drinking a can of Moxie, America’s first mass-produced soft drink. You can learn much more about Moxie here.

A decade ago, we purchased these retro aluminum lawn chairs from Lawn Chair USA of Fort Pierce, Fla., ostensibly for use watching youth baseball games. They’ve witnessed a fair number of innings and lots of sunshine with the original webbing still intact. We thought they were a fitting complement to our backyard shoot.


Is there a better bargain going than a Wiffle-brand plastic bat and ball, which our local supermarket sells for $2.99? Shelton, Conn.-based, family-owned Wiffle has provided backyard fun since 1953 and was enshrined in the Toy Hall of Fame in 2017. We can only hope that we have such Staying power.


Thumbing through an old Hershey Bears game program, we came across an ad for Dominion hockey sticks. Incredibly, we learned, they were made for only a short period of time in Hummelstown, Pa., next to Hershey.

We tracked down one of the sticks and found a photo of Willie Marshall, the American Hockey League’s all-time scoring leader and one-time Hershey Bear, holding a Dominion stick in a photo with his Baltimore Clippers teammates.


This quilt, a wonderfully thoughtful and beautifully crafted gift to us, features every Stay tee to date. If you look closely, you’ll see stars and stripes stitching, an homage to our focus on offering only U.S.-made tees and accessories.

Stay on display at Centric Bank

Community, AppearancesNeal GouletComment
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We aren’t selling there, but Stay has deposited itself at Centric Bank's Hummelstown branch for the whole of February.

Our six-foot table display, featuring a sampling of our tees, greets lobby patrons. In addition, the branch's staff is wearing our tees on two Fridays during the month.

We want to give a shout-out to assistant branch manager Amber Spotts for making our month-long visit possible and many thanks to the Centric team for supporting Stay and other local small-business customers.

The making of a makers market: Cocoa Beanery near Hershey

Community, AppearancesNeal GouletComment
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My wife, Sara, used to make biscotti under the brand name Putch & Buckie’s (coming to a retro tee in 2019!). One of the retail outlets she sold to was Cocoa Beanery, a coffee shop and cafe near Hershey. Donna Fair has managed Cocoa Beanery since it opened in 2008.

In January, as I sought opportunities for Stay Apparel Co. with area pop-up markets, I also reached out to Donna. Cocoa Beanery, under a series of big tents, hosts a Thursday farmers market from spring until fall.

I wondered whether Donna would be interested in launching a makers market. As the name suggests, these are vendors who create something, from tees and knitwear to candles and pottery to jewelry and soaps.

Donna graciously discussed the concept in general terms but made no commitment. By June, however, with a little more space on her calendar, she invited me to discuss the idea with her in greater detail.

While Donna offered a great venue, I could reach out to some of the kind, talented entrepreneurs from throughout central Pennsylvania that I had met while participating in the Harrisburg Flea, York Flea, Creatively Lancaster and Market on Chocolate (downtown Hershey) pop-up markets.

We launched with seven vendors on July 27, piggy-backing on Cocoa Beanery’s “Live on the Lawn” series that features live music, grill food and craft beer. Our makers market, at 1215 Research Blvd., Hummelstown, runs from 6 to 9 p.m. on the fourth Friday of the month. Admission is free.

“Makers’ markets are increasingly popular shopping destinations for consumers who want a deeper connection with the goods they buy and the people who make them,” Donna said in a news release. “You can think of these makers as doing for retail shopping what craft brewers have done to revitalize the beer industry.”

For the first show, Stay was joined by Adrienne's Herbals, Bianca Zidik, Burlap & Bows, Boom! Crafted Pickles, Jennie Bowman Designs and Moonrise Candle Co.

We grew to nine vendors for the Aug. 24 show. We expect to have 16 vendors for the third show, Sept. 28, and 17 for the final show of 2018, on Oct. 26.

But that might not be the final show. Donna and I have discussed holding a holiday makers market in early December. (Vendors interested in participating: please contact me at

Donna suggested an appearance by Santa Claus. If we pull it off, I might have to ask Sara about baking biscotti for the occasion.

Stay Apparel Co. partners with Hershey Volunteer Fire Department on fundraising T-shirt

Community, ProductsNeal GouletComment
Station 48, 21 W. Caracas Ave., Hershey

Station 48, 21 W. Caracas Ave., Hershey

Stay Apparel Co. is partnering with the Hershey Volunteer Fire Department on a fundraising T-shirt featuring Station 48’s tower.

Launched this month at, Stay offers custom U.S.-made clothing and accessories.

Stay designed and screen printed the fire department shirt. The heather red shirt features, in white ink, a badge-like logo incorporating the tower and the words, “Forty-eight, since 1905.”

All proceeds will benefit the department’s capital campaign.

The shirts are $25 each and can be purchased at or by appointment at Station 48, 21 W. Caracas Ave., Hershey, which can be reached at 717-533-2953.

Made from a cotton/polyester blend, the shirts come in unisex sizes of small, medium, large and XL. Sizes 2XL and 3XL are available only at Station 48.