Stay Apparel Co.

An authentic American brand of place


We've added eight tees and a tote bag so far this year

ProductsNeal GouletComment

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When I think of Stay’s product prolificity in 2019, Johnny Cash comes to mind.

None of our new tees is black, so that’s not why I invoke the Man in Black. Rather, it’s Cash singing “I’ve Been Everywhere”:

To wit: “I’ve been to Reno, Chicago, Fargo, Minnesota, Buffalo, Toronto, Winslow … “

We get around, too, for pop-up events in old department stores, in hotel banquet rooms and on city streets. But we also travel in a figurative sense, as we’ve done with the recent introduction of new Harrisburg, Hershey, Lancaster, York and Happy Valley tees.

We’ve added eight tees in all, including our John Updike-inspired heart shirt in a women’s cut and children’s sizes and a new version of our popular unisex Keep Pennsylvania Beautiful tee, also in a women’s cut and children’s sizes.

We added a Garvin’s department store retro tee, giving us one for Lancaster to complement our Flying Machine (Hershey), Helb’s Keystone Brewery (York), and Herpak Franks (Harrisburg) throwback designs.

Canvas grocery bag

All told, the Stay lineup now comprises 30 distinct tees.

Our one other addition this year is a cotton canvas grocery bag featuring the Keep Pennsylvania Beautiful design. It’s roomy and sturdy for carrying food and beverage, but it’s so stylish that you’ll feel comfortable taking it to work or on a trip.

Of course, everything we sell is always available on We bring a representative selection to all of our pop-up appearances, too. If you’re coming to see us at a show and want to make sure we have a certain item, please send us a note at and we’ll be more than happy to oblige.

We haven’t been everywhere, man, but we try to make our way around the midstate. We hope to see you down the road.

Checking our list: Here's where you'll find Stay Apparel this holiday season

AppearancesNeal GouletComment
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There’s no place like home for the holidays. And Stay Apparel is all about home, offering cool U.S.-made tees featuring our hometown of Hershey, as well as Harrisburg, York, Lititz, Lancaster, Philadelphia.

And for the man who’s headin' for Pennsylvania and some homemade pumpkin pie, we offer our mouth-watering Keep Pennsylvania Beautiful tee.

We’re gearing up for a big holiday season, packing the Stay sleigh full of awesome U.S.-made clothing and accessories perfect for all your gift-giving needs. And if you live in central Pennsylvania, you’ll find us popping up near your neck of the woods throughout November and December.

We love meeting customers in person, so come and Stay for a while with us (admission is free unless otherwise noted):

Nov. 3: Harrisburg Flea from 10 a.m. to 4 p.m. at Strawberry Square, 320 Market St., Harrisburg.

Nov. 17: Central Market in York, 34 W. Philadelphia St., from 9 a.m. to 2 p.m. at the community stand.

Nov. 24: Creatively Lancaster from 10 a.m. to 5 p.m. at Spooky Nook Sports, 75 Champ Blvd., Manheim.

Dec. 1: Harrisburg Flea from 10 a.m. to 4 p.m. at Strawberry Square, 320 Market St., Harrisburg.

Dec. 1: York Flea from noon to 5 p.m. in Cherry Lane Park, York.

Dec. 7: Downtown Hershey 2018 Holiday Market from 5 to 8 p.m. in ChocolateTown Square Park.

Dec. 7: Hockey Night in Hershey at Hersheypark Arena, premiere of the Hershey-Derry Township Historical Society documentary, “B’ars to Bears: Hershey’s Hockey Dynasty.” (Admission fee)

Dec. 8: Creatively Lancaster from 9 a.m. to 5 p.m. in the former Bon-Ton space at Park City Center.

Dec. 15: Creatively Lancaster from 9 a.m. to 5 p.m. in the former Bon-Ton space at Park City Center.

Dec. 15: Central Market in York, 34 W. Philadelphia St., from 9 a.m. to 2 p.m. at the community stand.

Dec. 22: Creatively Lancaster from 9 a.m. to 5 p.m. in the former Bon-Ton space at Park City Center.

Of course, if you can’t come to us in person, we sell everything online and offer fast, affordable shipping ($5 per order, free for purchases of $75 or more in the contiguous United States).

You'll also find a limited selection of Stay items at these fine local retailers: Hershey Pharmacy & Gifts, Hershey-Derry Township Historical Society, and Knock Knock Boutique, Hershey; Arthur & Daughters, York; and Spotted Owl Boutique, Lititz.

Tale of the tee: Herpak hot dogs

ProductsNeal GouletComment
All-cotton unisex fine jersey tee in cream.

All-cotton unisex fine jersey tee in cream.

It seems that at least once during every Stay pop-up event, someone comes up to us and says, "So tell me about Stay."

It should be clear that we sell tees, but inquisitors want to know more about our name and brand. It's flattering that they care enough to ask, and the queries always seem earnest.

I tell them that Stay evokes a sense of place, as I described in this post last fall. It's the places featured on our tees, of course, but also the American places where our products are made. 

At the heart of a community's sense of place, I believe, is its history. A deep vein of nostalgia forms the essence of Stay. 

While change is inevitable -- "All that ever stays the same is change," per The Waterboys -- we can stay connected to the past that got us to where we are today.

Hence, this spring we're introducing three tees that honor central Pennsylvania brands from the past, two of them with decades-long histories, one with a fleeting existence but a cool logo that we felt compelled to preserve.

The first tee features Herpak hot dogs, a family-owned business in Harrisburg that operated for at least 74 years but, as far as my research can determine, quietly disappeared from the landscape in the late 1980s.

Owned by Hervitz Packing Co., Herpak began in 1911 and apparently spent the entirety of its existence at 1146 S. Cameron St., Harrisburg. Throughout its history, Herpak supported 4-H by purchasing prize-winning steers from the Pennsylvania Farm Show.

Pampered products

An article in Harrisburg's Evening News in 1941 reported the arrest of Christ Gavid Hofsass, 61, "who had been an employee of the company," for stealing a can of lard and 80 pounds of meat.

In 1955, Herpak celebrated the opening of its new building with a newspaper ad bearing the headline, "Better Than Ever."

Touting the new plant's technological advances, the ad noted: "You should see how these Herpak products are pampered."

Herpak products also included bologna, ham, bacon and sausage.

To mark its 45th anniversary in 1956, Herpak ran a newspaper ad in the Lebanon Daily News that offered a coupon good for 10 cents off one pound of Herpak franks. The ad described them as "all meat and smoked with natural hickory logs" and declared Herpak "the best 'dog-gone' franks in Pennsylvania."

Dog-gone but, thanks to our tee, not forgotten.






Stay is on the move in April and May

Appearances, ProductsNeal GouletComment
The Stay bigtop, coming to pop-up show near you.

The Stay bigtop, coming to pop-up show near you.

If April brings showers, well, there's not much we can do about the weather.

Regardless, we'll be right as rain for our April and May shows because we'll either be indoors or under the Stay bigtop. (OK, it's only a 10-foot-by-10-foot tent, but it's Stay-branded, made in the USA by our friends at TentCraft, and pretty awesome.)

We have six appearances scheduled, in Dauphin, Lancaster and York counties. We'll be back in our hometown, Hershey, for the first time since December. Each of these events is free and open to the public.

Here's the full slate:

April 7: Harrisburg Flea from 10 a.m. to 4 p.m. at Strawberry Square, 320 Market St.

April 21: Go Green in the City from 10 a.m. to 3 p.m. in downtown York (outdoors)

April 28: York Flea from 11 a.m. to 4 p.m. at Collusion Tapworks, 105 S. Howard St. (outdoors)

May 5: Harrisburg Flea from 9 a.m. to 3 p.m. at Midtown Cinema, 250 Reily St. (outdoors)

May 12: Hershey ArtFest & Flower Show from 10 a.m. to 5 p.m. in downtown Hershey (outdoors)

May 19: Spring Harvest hosted by Honeysuckle Shop from 10 a.m. to 3 p.m. at 4201 Harvest Road, Manheim. [Update May 2: This event has been cancelled.]

We hope to see you out and about this spring. Stop by, say hey, and maybe pick up a U.S.-made tee. As always, Stay stickers are free!


Tale of the tee: Working Hard in Harrisburg

ProductsNeal GouletComment
Elizabeth, a customer we met at the Harrisburg Flea in March 2018.

Elizabeth, a customer we met at the Harrisburg Flea in March 2018.

The older woman approached Stay's table at the Harrisburg Flea at Strawberry Square. She had a knowing look on her pleasant face as she focused on our "Working Hard in Harrisburg" tee, which adorned a torso mannequin at one end of the table.

Do you recognize this artwork? I asked.

Without hesitation, she correctly identified it as the Pennsylvania Worker statue outside the Pennsylvania Department of Labor & Industry building in the capital city.

The statue was the final piece to the shirt design, which drew its initial inspiration from the English rock band The Clash. Specifically, "working hard in Harrisburg" is a lyric from the song "Clampdown," found on the great double album, "London Calling."


As I explained here, The Clash produced "London Calling" in 1979 against the backdrop of the partial core meltdown of the Three Mile Island nuclear plant south of Harrisburg that March. (Note the cooling towers in the background of this video, which shows the band performing "Clampdown" on the old ABC series "Fridays.")

Joe Strummer and Mick Jones wrote "Clampdown," an anti-establishment tune that seemingly otherwise has nothing to do with Harrisburg. But it's Paul Simonon who appears on the album cover, smashing his bass guitar against the stage.

Pennsylvania worker

It's an iconic photo, but it pains me to think that anyone would destroy a guitar. I thought a celebration of the Pennsylvania worker, and by extension the American laborer, was the perfect substitution for our brand's focus on U.S.-made products.

For the artwork I turned to two friends who are heavily invested in Harrisburg as residents and owners of Yellow Bird Cafe in midtown. I once worked at a Harrisburg ad agency with Stephanie Perry, who is a graphic designer.  Her husband, Ammon, is an illustrator and created our version of the Pennsylvania Worker while Steph handled the lettering. (The font is called Housearama Kingpin, from House Industries in Delaware.)

You can purchase the Working Hard in Harrisburg tee here. But I also encourage you to do the hard work and see the statue for yourself at 651 Boas St., Harrisburg.

Baltimore artist William F. Duffy created the Pennsylvania Worker statue.

Baltimore artist William F. Duffy created the Pennsylvania Worker statue.